Generating Organizing Leads Using Facebook is Now Available
We asked 20 different unions to tell us about their success stories generating organizing leads using Facebook and compiled the best practices into a simple step-by-step system you can use to start organizing using Facebook.
The guide includes an 11 page workbook, a step-by-step implementation checklist and a 27 minute video explaining how to set up the process at your union.
- Part One: Targeting - Finding inside keys directly on Facebook
- Part Two: Listening – Finding issues that resonate in the worksite
- Part Three: Relationship Building - Using Facebook pages to connect with non-union workers
- Part Four: Expanding Your Reach – Getting more non-union workers to join your Facebook page
- Part Five: Hyper Targeting – Advertising to non-workers using Facebook
- Part Six: List Building – Long term relationship building through email
This guide containing tactics that unions are using right now to generate organizing leads using Facebook.
What Union Organizers are Saying
Any tool that can get you contacts in a campaign is useful and should be explored as at the least it helps you map and see who the leaders are on the social networking side
Billy Donohoe – Unite
Within minutes of reading Generating Organizing Leads Using Facebook I had compiled an impressive employee list. The information in this report could save you hours of research.
Bob Oedy – International Brotherhood of Electrical Workers (IBEW)
Author of “Bigger Labor”
This handy how-to guide for using the biggest social media site in the world to find organizing leads is one of the most most coherent and useful descriptions of the nuts and bolts of building an organizing campaign I’ve had the pleasure of reviewing.
Delivered in plain language and through video and workbooks, this training material allows anyone to being to incorporate new media tools into the labor-intensive work of building an organizing committee and building the trust workers need to take action on their own behalf.
Nathan Henderson-James
Read it and learn!
Martin O’Rourke – Services, Industrial, Professional and Technical Union (SIPTU)
