We asked 20 different unions to tell us about their success stories generating organizing leads using Facebook and compiled the best practices into a simple step-by-step system you can use to start organizing using Facebook.

The guide includes an 11 page workbook, a step-by-step implementation checklist and a 27 minute video explaining how to set up the process at your union.

• Part One: Targeting - Finding inside keys directly on Facebook
• Part Two: Listening – Finding issues that resonate in the worksite
• Part Three: Relationship Building - Using Facebook pages to connect with non-union workers
• Part Four: Expanding Your Reach – Getting more non-union workers to join your Facebook page
• Part Five: Hyper Targeting – Advertising to non-workers using Facebook
• Part Six: List Building – Long term relationship building through email

This guide containing tactics that unions are using right now to generate organizing leads using Facebook.

Sign up for the wait list and we’ll let you know when the guide comes out!