Union Organizing Strategy Archive

  • facebook

    Union Organizing and Facebook

    We asked 20 different unions to tell us about their success stories generating organizing leads using Facebook and compiled the best practices into a simple step-by-step system you can use to start organizing using Facebook. The guide includes an 11 page workbook, a step-by-step implementation...

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  • Awareness in Union Organizing

    What Union Organizers Can Learn from the iPad Launch

    Apple knew that before they put the iPad on the shelf they first needed to create awareness. People were talking about it months before you could even buy one. Some union organizers make the mistake of asking workers to join before they have sufficiently created...

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  • member-organizing-superstars

    Three Ways to Create Volunteer Organizer Superstars

    1. Keep ‘em Happy “A good tactic is one your people enjoy. If your people aren’t having a ball doing it, there is something very wrong with the tactic.” Thanks Alinsky. Ask member organizers what they would like to learn, what they would like to...

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  • Union Organizing Techniques

    25 Keys to Winning Union Elections

    1. Set benchmarks before filing Employers pad the employee list. The only thing that can overcome cheating is mass support and using benchmarks before filing. 2. File unfairs early and often Set the tone of the campaign. If union busters get away with a small...

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  • Marshall Ganz Organizing Videos

    Marshall Ganz’s Video Lessons

    Ganz’s video on strategy. (1 hour, 13 minutes) Ganz’s Harvard course lecture on leadership in organizing. (1 hour, 15 minutes) Ganz’s video vignette on relationships. (13 minutes, 29 seconds) Ganz’s video vignette on motivation. (22 minutes) Ganz’s video lecture on action. (1 hour, 6 minutes)...

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